By definition, a trend changes over time. (A more cynical view holds that trends are like fashion – they go in and out of style.) Marketing trends do change, but always in service of what’s working in terms of sales and profit margins...

2021 Predictability

I’ve seen companies describe themselves as world class, or the products and services they deliver as world class. Organizations boast of having world class leadership and want to hire world class talent. But what does it mean...

What Does It Mean To Be W.O.R.L.D. C.L.A.S.S.?

A thought leadership strategy can open doors, allowing your organization to make more effective sales calls, differentiate yourselves by demonstrating true leadership and delivering insights that are trusted. All resulting in continued...

Opening Doors With Thought Leadership

“You may tell a tale that takes up residence in someone's soul, becomes their blood and self and purpose. That tale will move them and drive them and who knows that they might do because of it, because of your words. That is your...

The Power Of Social Proof To Win Business

It’s That Time Again

What is It? Can you name the companies these taglines belong to?* “Try it you’ll like it” “Don’t leave home without it” “Because I’m worth it” “Just do it” “Hey, Mikey...he likes it!” “Manly yes, but I like it, too.” “Say it with flowers”...

Does Your Brand Have An It?

By definition, a trend changes over time. (A more cynical view holds that trends are like fashion – they go in and out of style.) Marketing trends do change, but always in service of what’s working in terms of sales and profit margins...

3 Enduring Marketing Trends

“You may tell a tale that takes up residence in someone's soul, becomes their blood and self and purpose. That tale will move them and drive them and who knows that they might do because of it, because of your words. That is your...

Telling A Good Story

By definition, a trend changes over time. (A more cynical view holds that trends are like fashion – they go in and out of style.) Marketing trends do change, but always in service of what’s working in terms of sales and profit margins...

M&A – The Impact on Human Capital

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