| Client: | VirMedica |
| Capabilities: | Strategy, Creative, |
| Digital |
Patient Access to Vital Medication
BACKGROUND
Following the successful design and development of two prototype portals for VirMedica, NobleRock was engaged in designing and developing a new corporate website. It was important for the VirMedica team to have easy access to the website content and have full control over managing updates to all sections. They asked if we could design a solution to work on the WordPress platform.
Simple, creative graphics help tell a complex story in a manner that is easy to follow and quickly understood.
SOLUTION
NobleRock reviewed multiple templates and theme options to match a client-provided site-map. We provided VirMedica with several options conforming to an overall design direction. The creative team then designed each section using the theme as an overall guide for content and image placement.
This approach allowed us to design and build a website simultaneously, stylizing content within the platform. Creative efforts also focused on telling a complex data connectivity story and adding simplicity to the company service workflows and process diagrams.
NobleRock expedited a working website solution and helped us to tell a clear and concise story. An excellent expansion of our growing brand.
Stephen Henricks, SVP Marketing
Key Messages
Audiences
RESULTS
The site was successfully launched quicker than planned to accommodate industry changes and some company announcements. By simplifying complex diagrams for use on the website, VirMedica asked NobleRock to design and animate its company story depicting the solution they provide to their clients.
We worked from a rough narrative draft and created storyboards that take the viewer through a journey of a patient who needs access to vital drugs to treat a critical diagnosis. We illustrated the industry’s challenges and followed this with a simple sequence that clearly positions VirMedica’s platform as a clear and quick path to patient therapy.