| Client: | Validity |
| Capabilities: | Strategy, Branding, |
| Creative, Digital |
Trust your data
BACKGROUND
Renaming and rebranding an established company in the noisy and competitive CRM space was an opportunity to reset market perception and client appeal. NobleRock identified key differentiating messages for each of Validity’s service solutions. Our approach was to maintain a connection with the current client base and build a more expansive message for the company’s broader future vision. In addition, the company had no strategic plan for digital communications.
We created a strategic marketing campaign that is clear in message, well thought out, and executed with direct integration across all channels.
SOLUTION
We applied a new brand image and a strategic message overhaul to existing collateral that was still relevant. Additionally, we created numerous strategic marketing and sales tools to help educate and support a new and growing sales team. A new website was rapidly built and quickly launched to coincide with several industry announcements and a key event. This allowed the company to continue generating sales leads through existing channels and position Validity as the logical first choice for CRM administrators.
Supportive collateral tools and animations were updated to reflect the new messages and brand. We also created several key promotional initiatives for existing and new channel solutions.
Initiatives
Channels
RESULTS
The company is experiencing accelerated growth beyond their hopes and projections. Positioned strongly as a growing, innovative data company, Validity presents itself as an attractive employer for a young and energetic workforce. We redesigned the office spaces for all three corporate locations (Boston, London, & Tampa) to help create the desired impression of a new, innovative, and fun company. We also worked closely with LinkedIn teams to develop a series of sites and content for talent attraction and acquisition.
