| Client: | SafeWaterNetwork |
| Capabilities: | Strategy, Creative, |
| Digital |
How Simple Numbers Amplify a Difficult Story
BACKGROUND
When Safe Water Network contacted us to help design and visualize their story, they had already identified that using data would be a key and compelling approach. NobleRock took that one step more by further analyzing the content and assessing the audience appropriateness for complexity.
A complex story is best told in simple graphic steps.
SOLUTION
Our aim was twofold in our visualization approach to appeal to the viewer and capture their attention. Providing simple, intuitive data to comprehend and applying a design sensibility to make it more memorable. This approach allows the viewer, greater ability to retain the information displayed in our infographic designs.
Our creative approach ensured that the final designs would be suitable for static display and in animated form. By designing and creating the static story first, we ensured that the creative style and core elements were tested, refined, and approved before entering the more complex world of animation and motion.
The initial designs were approved and expedited for use in presentations needed for raising awareness and investment. The NobleRock team animated several sequences to help demonstrate a working model to Safe Water Network. We then supported that sequence using data and facts to tell a compelling story with simplicity and impact.
Data Sources
Key Audiences
RESULTS
Safe Water Network is successfully using our infographic solutions to tell their story and help raise additional investments. We also provided Safe Water Network with further design exploration and solutions to share their data and information in new and meaningful ways.
