| Client: | ABILITY Network. |
| Capabilities: | Strategy, Branding, |
| Creative, Digital |
Creating ABILITY From VisionShare
BACKGROUND
The first interaction a customer has with a company is its name, so it must convey the right message. VisonShare suffered from having a name confusing to its target market. They engaged the NobleRock Creative team to create a name and identity that would embody both the company’s values and distinguishing characteristics.
The new identity also needed to reflect the brand personality and match the desired culture of a growing innovative leader in the medical technology market. ABILITY’s CEO wanted to directly connect with the market and elevate the healthcare conversation.
In asking the Company’s customers what VisionShare did for them the overwhelming response was “they give us the ABILITY to do our jobs more effectively”.
SOLUTION
The old service offerings were also rebranded with names that gave true meaning to the value offered, and helped reinforce the new company name by incorporating ABILITY as part of the product solution name.
Using a unified identity approach the NobleRock team created a distinct corporate identity and a modular brand platform that provided the ABILITY marketing team with future expansion flexibility and control.
NobleRock created a meaningful corporate identity and products suite that provides us with memorability and impact within a saturated market.
Mark Briggs CEO, ABILITY Network, Inc.
The solution ensured that brand continuity and integrity was maintained as the company product suite expanded.
Products
Solution Suites
RESULTS
By producing a strategically planned product suite and applying an informative and professional message platform, NobleRock Creative enabled ABILITY’s audiences to gain a clearer and more meaningful understanding of the products and services they provide. Simultaneously we satisfied the client’s desire to have greater corporate brand awareness with clients who were previously only familiar with the names of the products they used.
