| Client: | ABILITY Network |
| Capabilities: | Strategy, Branding, |
| Creative, Digital |
Accelerating Shareholder Value
BACKGROUND
To generate interest from the financial investment community and allow ABILITY Network to stand out from the crowd, their Executive team turned to NobleRock Creative to create a unique and visually engaging pitch book that would excite a potential investor. Having worked extensively with ABILITY Network for several years and having a strong familiarity with firms in the investment world, provided NobleRock with a distinctive advantage in continuing to tell their story.
We have total respect for the content, but we do look at it in a different way. We shake it up and find new ways to share it.
SOLUTION
We utilized a unique creative approach throughout and in particular to communicating key messages specific to this audience. We played a key role in developing a narrative that would resonate well within the investment community. Our goal was to stay true to the legacy and vision of an innovative and high-growth SaaS company that was focused in the healthcare sector.
Our design approach was carefully thought-out and structured to support the ABILITY story and complimented the presentation style of the company’s CEO. The book was strategically organized in a manner for a quick read with strong visual reinforcement. The right page focused on key messages and supporting visual elements, while the left page displayed supplemental facts and figures. This provided a simple and clean style intended for clarity and easy comprehension.
I know how much hard work has gone into this and I want the NobleRock team to know how important it is to me, and how much I appreciate all the energy you are investing
Mark Briggs CEO, ABILITY Network, Inc.
Strategic Years
Major Initiatives
RESULTS
The result was an atypical sized pitch book, clean, simple and concise—created with the purpose to develop a conversation and connect on an emotional level to investors. We told the ABILITY story that was relatable, inspirational and addressed the problems faced by their target audience. We provided a strong opportunity for personal engagement, which matched the style and personality of the CEO, Mark Briggs. The final Specialty Investor Pitch solution to help him secure a $500mm investment round.