| Client: | Provider Reports |
| Capabilities: | Strategy, Branding, |
| Creative, Digital |
Building A Brand To Provide Medical Transparency
BACKGROUND
The NobleRock Creative team had worked with the Provider Reports executives in the past at other companies. So our brand expertise and creative methodology were known and desired to help create a visual platform for the new company. Provider Reports was looking to create a niche business opportunity by bringing publicly available healthcare information to the public in a meaningful and organized manner.
They also wanted to have a distinctive branded rating scale to simplify and improve consumer care decisions for better and more convenient information access.
Provider Reports wanted to create a niche business opportunity by bringing publicly available healthcare information to the public in a meaningful and clear manner.
SOLUTION
Our team created an extensive exploration program that presented multiple directions and options for consideration. The digital Binder/Report concept was an instant success and resonated with the key stakeholders. Further design enhancements were made through the refinement process, and we quickly finalized a Brand Identity that matched the client’s vision and our creative brief.
“The NobleRock team came highly recommended, and they exceeded all of my expectations.”
Carl Rogers COO, Provider Reports
RATING SCALE
As a Rating Scale system was integral to the brand and online solution, we used the main logomark for creative inspiration. A simple and legible approach allowed us to create a rating suite that would work across all channels and print production. The rating scale planned by the company was quite extensive, but we were able to help them refine and standardize core elements to minimize complexity.
Days to Launch
Major Initiatives
RESULTS
Still early going for the Provider Reports team. However, they have indicated that the overall brand identity design has been well received by all constituents. As the website design/development continues to evolve, the identity platform and the Rating Scale system we designed has proved both adaptable and visionary for their needs.
